Made for Latino Business Owners by Latino Business Owners. We give you the right tools you need in order to create your own FORMULA based on what works with your business in order to scale and grow. This is simply Part 1 out of a 3 part program. Make sure to reserve your seat today and grab the workbook and shirt for an optimal experience!
AL NEGOCIO EXITOSO! | TO BUSINESS SUCCESS!
THE POWER OF AN IDEA
In this workshop you will learn and understand why an idea is a critical component to your startup business journey. Everything ever created or made started with an idea. An idea is the result of your thinking and the ability to see the vision. Ideas have changed the course of history, and a simple idea can change the course of history in your life. The creative and imaginative side of your life, also known as innovation, is waiting to be revealed to the world by what the single act you do today. Are you ready?
THE RIGHT TRACK
In this workshop, you will learn to use an innovative tool that will help you to write the content for a business plan. The Business Model Canvas (BMC) tool can be used for start-up businesses and established companies. The BMC will help you to discover various aspects of your business in an easy and simple way by helping you to explore and describe:
- Your business model
- Products and services
- Customer base
DESIGNING YOUR WHY
Identifying what your brand can honestly do and be requires
complete honesty with yourself in the process while at the same time keeping in mind that branding is for the customer, not the company. The purpose of this workshop is to help you discover, define and develop the essential elements of a strong, meaningful, well-differentiated brand. We will discover who your audience is and how to think creatively to target them through your brand message. At the end of the workshop you will have a Brand Essence, Brand Value, and Brand Personality in order to start creating your Corporate Identity.